Vividness of Visual Imagery Questionnaire

The entire questionnaire will take about 10 minutes.

Please do not rush through the questionnaire.

The aim of this test is to judge your ability to imagine.

The questions in the test will ask you to form mental images of something in your mind.
You will then be asked to rate how clearly or vividly you were able to form that mental image.

For each item on this questionnaire, try to form a visual image, and consider your experience carefully.
Please note that there are no right or wrong answers to the questions, and that it is not necessarily desirable to experience imagery or, if you do, to have more vivid imagery.


The Vividness of Visual Imagery Questionnaire (VVIQ) was developed in 1973 by the British psychologist David Marks (Marks, 1973). The VVIQ consists of 16 items in four groups of 4 items in which the participant is invited to consider the image formed in thinking about specific scenes and situations.
The questionnaire has been widely used as a measure of individual differences in vividness of visual imagery. The large body of evidence confirms that the VVIQ is a valid and reliable psychometric measure of visual image vividness.